Hotel Refurbishment / Rebranding Concept Kurfürstendamm Berlin 4. January 2010

mab developed concepts for rejuvenating an outdated middle-class hotel in a side street off Berlin's Kurfüstendamm boulevard. In addition to creation of a new ambience in the interiors and a new image for the exterior, a revised branding/marketing concept with an eco-friendly focus was conceived.